NEW ZEALAND’S NEXT HERO SQUAD · FOUNDING HEROES NOW RECRUITING Join the waitlist →
DOG POWER-UPS FOR KIWI HOUSEHOLDS

Every dog has
a superpower.

Dog nutrition with a superhero personality. Meet our proposed 15-in-1 multivitamin for little legends — and help shape the next chapter of PetPowerUp.

✦ New Zealand only ✦ Pre-launch · specifications pending
A corgi in a red superhero cape leaping into actionGOOD DOG.
GREAT HERO!
THE ORIGIN STORY / ISSUE 001
EVERYDAY ADVENTURES ✦ UNCONDITIONAL LOVE ✦ SMALL DOGS, BIG PERSONALITIES ✦ PET POWER UP
01 / Meet your power-upExplore the small-dog multivitamin concept.
02 / Join the origin storyLaunch news, a proposed early-bird offer and a hero badge.
03 / Introduce your sidekickCreate a profile for one dog or your whole squad.
THE EVERYDAY ESSENTIALS

Choose their power-up.

Start with one clear choice.
NZ launch range · specifications pending

NEXT CHAPTER · COMING SOON
PET POWER UPHERO
KIBBLE
✦BIG ADVENTURES
START IN THE BOWL.

Hero Kibble

A future addition to the squad. Recipe, sizes and specifications to come.

NZ$49.00 concept pricePlaceholder only · unavailable to purchaseGet launch updates →
↗

*Product details supplied for this concept are awaiting confirmation. Ingredients, benefits, suitability and feeding directions are unverified.

A corgi superhero in a red cape: Is it a bird? Is it a plane? Your super pet!
NOT ALL HEROES WEAR CAPES. OURS DO.

Meet the
Hero Squad.

Captain Cuddle. The Zoomie Kid. Sir Sniffs-a-Lot. Every dog brings something special to the team.

PetPowerUp celebrates the little legends who make ordinary days extraordinary. One dog or a whole household of heroes — there’s a place for your squad.

Create your hero’s profile →
Hero Squad dog wearing a blue superhero costumeBulldog superhero ready for a cuddle breakDog superhero celebrating unconditional love
★
FOUNDING
HERO
CLASS OF 2026
YOUR ORIGIN STORY STARTS HERE

Your dog. Our founding squad.

Be part of PetPowerUp from the first chapter. Join for launch updates, a proposed 15% first-order discount and a digital Founding Hero badge.

Proposed perk: 15% off your first order. Offer, eligibility and launch date to be confirmed. New Zealand only.

✦ Launch updates✦ Proposed 15% offer✦ Founding Hero badge

Prototype only: this form does not subscribe you or send data.

ONE SIDEKICK OR A WHOLE SQUAD

Every hero deserves a profile.

Keep a little hero card for each of your dogs. Profiles and photos stay in this browser for the demo.

BEFORE YOU JOIN THE SQUAD

A few things worth knowing.

Is PetPowerUp available to buy now?

This is a pre-launch concept. The demo bag does not place orders. Join the waitlist preview to see the launch experience.

What’s confirmed about the multivitamin?

The concept is 35 duck-flavoured chewable tablets for small dogs up to 12kg. Formulation, suitability, benefits and directions still need confirmation before sale.

Will you deliver outside New Zealand?

The planned launch is New Zealand only. Delivery rates and timelines will be confirmed before orders open.

60 SECONDS · COMPLETELY OPTIONAL

What’s your dog’s hero persona?

A little fun to introduce your sidekick. No health assessment or product prescription.

← All power-ups
15 IN 1
MULTIVITAMIN
PetPowerUp superhero dogDUCK FLAVOUR · 35 TABLETS
THE FIRST CHAPTER · SMALL DOG EDITION

15-in-1
Multivitamin

35 duck-flavoured chewable tablets
Concept size: small dogs up to 12kg.

Specifications pending. Ingredients, all 15 components, health benefits, suitability and feeding directions have not been verified. No health outcomes are promised.
Choose your purchase option

Indicative NZD prices only. GST treatment, shipping, delivery interval, cancellation and final subscription terms await confirmation. 35 tablets does not establish a 4-week supply.

Preview only · no payment or live order · New Zealand only

Product details & confirmation checklist

Proposed: 35 chewable tablets, duck flavour, small-dog variant up to 12kg. Confirm formulation, allergens, ingredient quantities, age restrictions, manufacturer, testing, feeding instructions and evidence for any benefit before sale. No dosage guidance is provided in this prototype.

Delivery & subscriptions

NZ-only launch concept. Shipping rates and subscription policies have not been set. This demo records a purchase preference only.

Meet your hero.

Discover their alter ego.

Your demo bag.

No checkout is connected. Prices are indicative and no order will be placed.

Get launch updates →